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The Man Who Sold America: The Amazing (but True!) Story of Albert D. Lasker and the Creation of the Advertising Century Jeffrey L. Cruikshank
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The Man Who Sold America: The Amazing (but True!) Story of Albert D. Lasker and the Creation of the Advertising Century
Jeffrey L. Cruikshank
In advertising, most Hall-of-Famers J Walter Thomson, David Ogilvy, Bill Bernbach, Bruce Barton, Ray Rubicam, and others point to one individual as the 'father' of modern advertising: Albert D Lasker. This title tells the story of Albert Lasker, the ingenius and tormented father of modern advertising.
480 pages, Illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 12 de agosto de 2010 |
| ISBN13 | 9781591393085 |
| Editores | Harvard Business Review Press |
| Páginas | 480 |
| Dimensiones | 166 × 242 × 36 mm · 773 g |
| Lengua | Inglés |
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