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Redefining Global Strategy: Crossing Borders in A World Where Differences Still Matter Pankaj Ghemawat
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Redefining Global Strategy: Crossing Borders in A World Where Differences Still Matter
Pankaj Ghemawat
Why do so many global strategies fail - despite companies' powerful brands and other border-crossing advantages? Seduced by market size, the illusion of a borderless, "flat" world, and the allure of similarities, firms launch one-size-fits-all strategies. The author explains that the cross-border differences are larger than we often assume.
272 pages, illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 27 de agosto de 2007 |
| ISBN13 | 9781591398660 |
| Editores | Harvard Business Review Press |
| Páginas | 272 |
| Dimensiones | 168 × 241 × 25 mm · 580 g |
| Lengua | Inglés |
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