Adeena Mignogna

Cute Little Store: Between the entrepreneurial dream and business reality Adeena Mignogna

It's those first couple of years that can make or break a small business. Before you decide to open up your own retail shop, read this book! You're ready to take that risk (or you've already started). You know the odds are stacked against you, and you're looking for some moral support. You want to know how others have dealt with the first difficult years of owning their own retail business, their own "cute little store." Many books tell you how to start a business, but not many deal with what happens right after you've made that leap. Cute Little Store tells you about all the little pitfalls that happen along the way, and how to not let those pitfalls get in the way of your success. Cute Little Store gives you insights into: -How to deal with leasing and landlords -How to hire, retain, and treat your employees -How to deal with crazy customers, mean customers, and how to appreciate those customers who make your business worthwhile -How to prevent being burglarized -How to know who "the competition" is, why you should care, and how you can deal with it -How to market and advertise your business and unleash your creativity -How to survive those first two years, from business planning and organization to handling everyday crises -What techniques you can use to relieve your stress and keep yourself sane