Scott Weintraub

Results: the Future of Pharmaceutical and Healthcare Marketing Scott Weintraub

Publisher Marketing: DISRUPTION CREATES OPPORTUNITY FOR THOSE WHO EMBRACE CHANGE. NEW WINNERS AND LOSERS WILL EMERGE. THIS BOOK WILL HELP YOU AND YOUR COMPANY THRIVE IN THE AGE OF DISRUPTION. The informational and technological revolutions have forever changed the practice of medicine. We analyze data in a flash and marketers deliver it with pinpoint accuracy at just the right moment. When patients put their trust in our brands and place their lives in our hands, marketers have to quickly analyze the data accessible to us so we can deliver the right information at the right time, all while navigating the complexities of industry regulations. Timely messaging through the patient journey provides marketers today with an unprecedented opportunity. We must capitalize on this opportunity in order to stay relevant and profitable in the changing landscape. Results shows you the biggest trends happening now so you can be heard above the noise, deliver meaningful value, and to build real brand loyalty to drive your pharmaceutical and healthcare marketing far into the future. This book is essential reading for developers, manufacturers, and marketers of pharmaceutical and healthcare companies as well as the agencies, partners, publishers, suppliers and other service providers that support them in their marketing efforts. Authors RJ Lewis, Scott Weintraub, Brad Sitler, Joanne McHugh, and Roger Zan each share key insights into the growing trends in healthcare that you need to understand in order to better market your products. Join them at the front line as they speak to over a dozen executives of global pharmaceutical manufacturing companies to hear the technology, regulation, and the ever-shifting marketing challenges they see in front of them that could spell big opportunities for your company. Contributor Bio:  Weintraub, Scott Scott Weintraub is the co-founder and Chief Marketing Officer at Healthcare Regional Marketing (HRM). Scott s mission is to advance the use of regional marketing within the pharmaceutical, biotech and life science industry. Scott s day-to-day focus involves partnering with Brand Leaders at pharmaceutical companies to develop regional marketing strategies and plans. HRM has been fortunate to have worked with six of the top ten pharmaceutical companies, plus countless small/midsize companies. Inc. magazine awarded HRM the fastest growing Pharmaceutical Marketing Company in the US. Prior to HRM Scott worked in marketing at Pfizer and Procter and Gamble. Scott can be reached at: sweintraub@hrmexperts.comContributor Bio:  Lewis, R J R. J. Lewis is Founder and CEO of eHealthcare Solutions (EHS). eHealthcare Solutions delivers audiences and drives digital innovation for both advertisers and publishers. EHS exclusively represents more than 80 high-quality healthcare publishers. The EHS vision is to aggregate niche audiences for the measurable benefit of both marketers and publishers. EHS was recently named a PM360 Trailblazer Company of the Year and Mr. Lewis was also named to a PharmaVOICE 100 list of most inspiring leaders in life sciences. R. J. earned his MBA in 1999 in Marketing and Information Systems from NYU. Reach R. J. at rlewis@ehsmail.com or on Twitter @rlewisContributor Bio:  McHugh, Joanne Navigant Life Sciences is an expert-based strategic global consulting practice. The practice maintains a 360 view of pharmaceutical, specialty, medical technology and healthcare landscape in which Life Sciences companies operate. Our teams comprise senior professionals and experienced consultants who have extensive commercial, research, strategy and scientific expertise with unique problem-solving skills and sophisticated analytical capabilities. Our integrated approach to strategic healthcare solutions factors in multiple perspectives from payers, providers and patients/ caregivers. Navigant designs its solutions to consider the current and future states of the healthcare industry which is rapidly changing. Joanne McHugh, Managing Director, can be reached at: joanne.mchugh@navigant.comContributor Bio:  Zan, Roger Navigant Life Sciences is an expert-based strategic global consulting practice. The practice maintains a 360 view of pharmaceutical, specialty, medical technology and healthcare landscape in which Life Sciences companies operate. Our teams comprise senior professionals and experienced consultants who have extensive commercial, research, strategy and scientific expertise with unique problem-solving skills and sophisticated analytical capabilities. Our integrated approach to strategic healthcare solutions factors in multiple perspectives from payers, providers and patients/ caregivers. Navigant designs its solutions to consider the current and future states of the healthcare industry which is rapidly changing. Roger Zan, Managing Director, can be reached at: rzan@navigant.comContributor Bio:  Sitler, Brad As a principal healthcare strategist with the SAS Center for Health Analytics & Insights, Brad is advancing innovation across payer, provider, and life sciences industries both in healthcare commercial models and software solutions. Brad s key areas of focus include leveraging advanced analytics to improve patient engagement, risk stratifying patient populations, and allocating intervention resources efficiently. He regularly collaborates on initiatives to improve population health, increase patient engagement, and safely decrease the total cost of care. Prior to joining SAS, Brad owned his own consulting company that primarily serviced life science companies in the design and execution of patient engagement and support programs.