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Market Response and Marketing Mix Models: Trends and Research Opportunities - Foundations and Trends (R) in Marketing Douglas Bowman
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Market Response and Marketing Mix Models: Trends and Research Opportunities - Foundations and Trends (R) in Marketing
Douglas Bowman
Identifies research opportunities related to market response and marketing mix models falling under four broad areas: "new" or under-studied inputs and/or "richer" measures of inputs constructs; explicitly accounting for the process linking inputs to outputs; "new" or under-studied dependent variables; and under-studied or emerging contexts.
90 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 15 de mayo de 2010 |
| ISBN13 | 9781601983541 |
| Editores | now publishers Inc |
| Páginas | 90 |
| Dimensiones | 157 × 234 × 5 mm · 136 g |
| Lengua | Inglés |
