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Leading the Narrative: The Case for Strategic Communicaton Mari K. Eder
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Leading the Narrative: The Case for Strategic Communicaton
Mari K. Eder
The Strategy of Communication is a primer on the art and science of strategic communication, covering the foundation of communications strategies as well as solid tactics, techniques, and procedures for media relations, campaign planning, crisis communication and strategic communications planning.
192 pages, photo section
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 15 de diciembre de 2011 |
| ISBN13 | 9781612510477 |
| Editores | Naval Institute Press |
| Páginas | 192 |
| Dimensiones | 234 × 156 × 17 mm · 372 g |
| Lengua | Inglés |
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