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The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value Peter Fader
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The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value
Peter Fader
A 2019 Axiom Business Award winner. In The Customer Centricity Playbook , Wharton School professor Peter Fader and Wharton Interactive's executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer.
136 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 30 de octubre de 2018 |
| ISBN13 | 9781613631416 |
| Editores | Wharton Digital Press |
| Páginas | 136 |
| Dimensiones | 140 × 216 × 11 mm · 326 g |
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