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Handbook of Contemporary Marketing in China: Theories & Practices Cheng Lu Wang
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Handbook of Contemporary Marketing in China: Theories & Practices
Cheng Lu Wang
Provides reviews of various marketing research areas in China. This book features empirical (both qualitative and quantitative) studies that investigate marketing issues with conceptual significance and managerial importance. It is suitable for those who are interested in contemporary China's markets, marketing research and marketing practices.
288 pages, tables, graphs, charts
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 1 de marzo de 2011 |
| ISBN13 | 9781617616891 |
| Editores | Nova Science Publishers Inc |
| Páginas | 288 |
| Dimensiones | 189 × 262 × 21 mm · 742 g |
| Editor | Lu Wang, Cheng |
