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A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation David Michaelson Third edition
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A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation
David Michaelson
Guides readers through the effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns. This third edition takes a best practices approach - one that focuses on choosing the appropriate method and rigorously applying that method.
289 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 30 de enero de 2017 |
| ISBN13 | 9781631577611 |
| Editores | Business Expert Press |
| Páginas | 289 |
| Dimensiones | 228 × 153 × 24 mm · 472 g |
| Lengua | Inglés |
