Jeremy Hurewitz

Sell Like A Spy: The Art of Persuasion from the World of Espionage Jeremy Hurewitz

An expert in sales and corporate espionage taps into the history of intelligence-gathering and his own working relationships with former agents of the CIA, FBI, and counterterrorism in this handbook of field-tested spycraft strategies and tactics to build relationships, persuade, and sell anything.

Journalist, entrepreneur, and corporate intelligence agent Jeremy Hurewitz knows that spies are the worlds best salespeople. Hes built his career around former CIA case officers, FBI agents, and other intelligence officerspeople like Steve Romano, former Chief Negotiator at the FBI; Tracy Walder, former CIA Case Officer and FBI Special Agent; and former member of the CIAs Senior Intelligence Service John Sipher. Drawing on in-depth interviews about their skillsets, stunning anecdotes from the history of espionage, and science-backed principles of emotional intelligence, Hurewitz has created a handbook of spycraft lessons and tactics that will strengthen readers ability to foster better relationships, to persuade, and to sell anythingin business and everyday life.

Though a spys targets may be odiousterrorists, criminals, corrupt diplomats, and morethe spys focus is on cultivating relationships and understanding peoples motivations to better persuade them to give something up: information, hostages, money, or simply their feelings.

Elicitation, Radical Empathy, Disguise, and RPM (Rationalize, Project Blame, and Minimize Fault) are just a few of the spycraft methods in Sell Like a Spy that readers can use as sales professionals or people who simply want to connect more deeply with friends and family.

Packed with interviews and anecdotes from intelligence officers of all stripes, and with a foreword by Robert Grenier, former Director of the CIAs Counterterrorism Center,Sell Like a Spy puts James Bond in its dust, offering a secret playbook of persuasion tactics from the real world of international espionage.