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Proximity Marketing: Converging Community, Consciousness, and Consumption Rajagopal
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Proximity Marketing: Converging Community, Consciousness, and Consumption
Rajagopal
Presents innovative concepts, best practices, and case studies on proximity marketing strategy in the emerging markets through theoretical foundations, design arguments, and managerial analysis. Converges the business, social, crowd, and behavioral ecosystems with the proximity marketing approaches.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 30 de abril de 2024 |
| ISBN13 | 9781637425770 |
| Editores | Business Expert Press |
| Páginas | 218 |
| Dimensiones | 150 × 220 × 10 mm · 272 g |
| Lengua | Inglés |
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