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Press Play: Why Every Company Needs a Gaming Strategy Bastian Bergmann
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Press Play: Why Every Company Needs a Gaming Strategy
Bastian Bergmann
An eye-opening look at the rapidly rising growth of gaming and the companies – including Peloton, Burberry, the New York Times, BMW, and Chipotle – that are using games to win over customers.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 9 de septiembre de 2025 |
| ISBN13 | 9781647826154 |
| Editores | Harvard Business Review Press |
| Páginas | 192 |
| Dimensiones | 242 × 164 × 23 mm · 396 g |
| Lengua | Inglés |
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