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AI First: The Playbook for a Future-Proof Business and Brand Adam Brotman
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AI First: The Playbook for a Future-Proof Business and Brand
Adam Brotman
What does the rapid rise and astonishing rate of improvement of AI mean for brands in the next five years? Listen to what OpenAI CEO Sam Altman told authors Adam Brotman and Andy Sack when he met them: 'It will mean that 95 percent of what marketers use agencies, strategists, and creative professionals for today will easily, nearly instantly, and a
256 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 24 de junio de 2025 |
| ISBN13 | 9781647829650 |
| Editores | Harvard Business Review Press |
| Páginas | 208 |
| Dimensiones | 242 × 164 × 23 mm · 394 g |
| Lengua | Inglés |
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