Johnny Ch Lok

Behavioral Economy Method Explains How Consumer Behaviors Change Johnny Ch Lok

Similarly, marketers can use incidental similar food consumption to increase trust in product information when advertising a non-food product. Some food psychologists believe that similar food consumption lead to increase in cooperative behavior, such that those who consume similarly will be better at resolving a negotiation conflict than those consuming dissimilarly. Additionally, who also believe consequences of similar consumption for trust in product information. So, some food psychologists predict group close friend or family relationship consumers assigned to eat similar food as a product advertiser will like the advertiser more, which will translate into increased trust in the information presented about the similar food product. Summarize incidental similar food consumption should increase closeness and liking, when group people are absence of dissimilar food choice, when people are influenced to consume similar food by food product information. Thus, the increase in closeness and liking should subsequently lead to an increase in trust and cooperation for the group of consumers who consume similarly. So, some food psychologists predict similarity in food consumption serves as a storage cue of trust compared with other incidental similarity and is therefore an important domain for examining implications of similar food consumption. These food psychologists suppose to consumers who eat the same food as product advertiser will trust information about the similar food product is more consumption as well as consuming similar food can increase cooperation resulting in a faster resolution of a labor conflict and more beneficial outcomes to both parties. Finally, who indicate similar food taste includes, sweet food, e.g. sweet bread or ice cream or cookie as well as salty food, e.g. potato or chip etc. So, restaurant food shall divide sweet or salty taste similar food. If one person chooses to eat the restaurant food, the restaurant can advertise dissimilar sweet and salty taste food both product information to let the person to choose. Otherwise if one group people chooses to eat the restaurant food, the restaurant can advertise either all sweet taste food or all salty taste food product information to let the person to choose.