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Critical Approaches to Transmedia Storytelling in K-Pop
Critical Approaches to Transmedia Storytelling in K-Pop
This volume explores how K-pop has evolved beyond a musical genre into a global cultural phenomenon with its own transmedia ecosystem, arguing that the transmedial approach constitutes not merely a marketing strategy, but a sophisticated artistic framework that redefines the relationship between music, narrative, and performance in the digital age.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 19 de marzo de 2026 |
| ISBN13 | 9781666978834 |
| Editores | Bloomsbury Publishing Plc |
| Páginas | 280 |
| Dimensiones | 154 × 232 × 20 mm · 540 g |
| Lengua | Inglés |
| Editor | Miller, Nicholas E. |
