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Cases on Social Justice in China and Perspectives on Chinese Brands
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Cases on Social Justice in China and Perspectives on Chinese Brands
Proposes an objective view of the effect that social justice and online public debates had on brands by describing and reporting the real situation in China where brands faced a public outcry after a controversial event and by considering how the brands were affected.
335 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 23 de enero de 2023 |
| ISBN13 | 9781668449554 |
| Editores | IGI Global |
| Páginas | 276 |
| Dimensiones | 150 × 220 × 20 mm · 1 kg |
| Lengua | Inglés |
| Editor | Elhaoussine |
| Editor | Wang |
