Zachary Lukasiewicz

Mobile Marketing Zachary Lukasiewicz

We'll Cover: Identify Interactions That Can Make Your App Valuable-How can I find my app's most valuable interactions?-What is Customer Lifetime Value?-How can I use an App campaign from Google Ads to drive my users to complete certain interactions?Take Your App Worldwide with Localization-Why should I modify my app's design for specific markets?-How can I find the right audience for my app internationally?-How can I localize my app for my target market?Make It Work: Optimize Your App Performance-Why is app performance something I should care about?-Why should I optimize my app for different types of uses?-How can improving my app performance help me enter new markets?Promote Your Mobile App to Get More Downloads-How do I make a strong landing page in an app store?-What type of paid mobile advertising can I do?-How can I use any of my own channels and assets to promote my app?Keep Mobile Users Engaged In and Out of Your App-How do I encourage people to keep using my app after they install it?-How can I improve user experience and onboarding?-How can I use online ads and push notifications to engage people?Grab Their Attention with SMS Marketing-How can SMS (text messages) marketing help my business?-How does SMS marketing add value to my customers' experience?-How should I collect my customers' phone numbers?Help Your App Stand Out with Great Creative Assets-What is a creative asset?-How do App campaigns from Google Ads use my assets?-How can I make a successful asset?Reach the Right Audience for Your App with an App Campaign-What is an App campaign from Google Ads?-How can an App campaign help my business?-How can I set up an App campaign