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Strategic Marketing for the C-suite: A Review of the Research Literature and its Relevance to Senior Executives - Foundations and Trends (R) in Marketing David Midgley
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Strategic Marketing for the C-suite: A Review of the Research Literature and its Relevance to Senior Executives - Foundations and Trends (R) in Marketing
David Midgley
Examines the relevance of academic research to the most senior levels of the marketing profession, the chief marketing officer (CMO), and the interests of their C-suite colleagues, particularly those of the chief executive officer (CEO) and chief financial officer (CFO).
214 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 30 de octubre de 2015 |
| ISBN13 | 9781680830569 |
| Editores | now publishers Inc |
| Páginas | 214 |
| Dimensiones | 156 × 234 × 11 mm · 303 g |
| Lengua | Inglés |
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