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Multichannel Retailing: A Review and Research Agenda - Foundations and Trends (R) in Marketing Huan Liu
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Multichannel Retailing: A Review and Research Agenda - Foundations and Trends (R) in Marketing
Huan Liu
Presents an overview of and draws conclusions from extant studies related to multichannel retailing. Academic interest in this topic has increased, with a number of new articles being published on this topic. An updated understanding of how retailers and consumers influence and interact with each other in multichannel retail contexts is required.
92 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 19 de diciembre de 2018 |
| ISBN13 | 9781680834949 |
| Editores | now publishers Inc |
| Páginas | 92 |
| Dimensiones | 234 × 156 × 4 mm · 140 g |
| Lengua | Inglés |
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