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Reflections of Eminent Marketing Scholars - Foundations and Trends® in Marketing Dawn Iacobucci
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Reflections of Eminent Marketing Scholars - Foundations and Trends® in Marketing
Dawn Iacobucci
Presents a collection of essays from eminent and pioneering marketing scholars. This collection of their thoughts is an inspiration for all of us in the field. These remarkable people have been not just the leaders in the field but in many cases, the very pioneers in creating their areas and subdisciplines within marketing.
342 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 7 de marzo de 2022 |
| ISBN13 | 9781680839548 |
| Editores | now publishers Inc |
| Páginas | 342 |
| Dimensiones | 234 × 155 × 22 mm · 480 g |
| Lengua | Inglés |
| Editor | Iacobucci, Dawn |
