Matthew W Certo

Formulaic Matthew W Certo

In Formulaic: How Thriving Companies Market From the Core, Findsome & Winmore CEO Matthew Certo brings to light the key elements that drive brand marketing momentum. In a marketing environment where things are moving faster than ever and new tools and metrics seem to emerge every day, Certo brings the reader back to the things that truly make a difference. Through his study of the strategies and tactics of leading brands of the world and his decades of experience in hundreds of client engagements, he also reveals the ordinary things that even one-person firms can implement today to achieve the extraordinary over time. This book identifies the individual elements involved in Formulaic marketing, what questions to ask to focus your own brand, and how they can be blended together for success.