Joseph Tshilomb Jk

Global Strategic Management in Advertising Industry Joseph Tshilomb Jk

This study examines the patterns and trends on both the theory and practice in the field of Strategic Management in the Global Adversing Industry. Strategy is considered as an appeal to rational decision-making rather than to instinct. In a business organisation, such performances will focus on creating value for profit and guiding the company towards the future in a chaging environment. This study look at the drivers of the changes in the Global Advertising Industry and proposes some solutions for management issues in this industry.