Product Harm Crisis Management - Paola Cane - Libros -  - 9781707455348 - 21 de noviembre de 2019
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Product Harm Crisis Management

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Let's Make One Thing Crystal Clear; Your Brand Is Not Immune To Product-Harm Crisis.



Even if you spend millions on quality checks, use premium materials or pay dozens of experts, a product-harm crisis may be lurking just around the corner. And when it hits you, it can tear your whole business apart. In just a few weeks, nay, days.



Your Company Could Be Next.



Exploding batteries, E.coli outbreaks, product sabotages or unlabeled allergens in food can put your business in a downward spiral and turn smooth-sailing, business-as-usual days into panic-filled, stormy ocean waters.



"The Manager Of A Company Hit By A Crisis Is Not A Train Conductor Driving On Tracks. He Is A Modern Ship Captain Sailing In The Perfect Storm."



Paola Cane, a veteran Product Compliance Specialist and Product Harm Crises Manager, has created a foolproof product-harm crisis management guide for business executives and managers, which will enable you to:



?? Gain An In-Depth Understanding Of The Potential Effect Of Product-Harm Crises



?? Learn How To Define A Product-Harm Crisis Management Strategy



?? Plan Ahead & Be Prepared For Low-Probability, High-Impact Events



Why Choose This Comprehensive Product-Harm Crisis Strategy Guide?



To paraphrase Leo Tolstoy, "All successful companies are alike; each unsuccessful company is unsuccessful in its own way". That is exactly why you have to be prepared for the unexpected.



This crisis management book is based on years of practical experience, research, and endless hours of crisis management meetings, seminars, and conferences.



By the end of this eye-opening guide on product-harm crises management, you will be able to:



?? Develop Your Own Strategy & Adjust It To Your Company's Needs



?? Avoid Common Mistakes That Ruined Multi-Million Dollar Companies



?? Recover From Crises & Restore Your Brand's Image, Credibility & Success



Who Needs This Book?



Ideal for executives and managers who want to get ahead of the pack and be prepared for potential product failures, this must-have business crisis guide will allow you to lay the foundations of your crisis management strategy and minimize risk.



What Are You Waiting For?



Click "Add To Cart" NOW & Grab Your Copy Of "Product Harm Crisis Management" Today!

Medios de comunicación Libros     Paperback Book   (Libro con tapa blanda y lomo encolado)
Publicado 21 de noviembre de 2019
ISBN13 9781707455348
Páginas 110
Dimensiones 152 × 229 × 6 mm   ·   158 g
Lengua Inglés