Edward W Bok

The Americanization of Edward BOK (1921) This Work Won a Pulitzer Prize Edward W Bok

Edward William Bok (born Eduard Willem Gerard Cesar Hidde Bok (October 9, 1863 - January 9, 1930) was a Dutch-born American editor and Pulitzer Prize-winning author. He was editor of the Ladies' Home Journal for 30 years (1889-1919). Bok is credited with coining the term living room as the name for a room of a house that had commonly been called the parlor or drawing room. He also created Bok Tower Gardens in central Florida. Bok was born in Den Helder, Netherlands. At the age of six, he immigrated to Brooklyn, New York. In Brooklyn he washed the windows of a bakery shop after school to help support his family. His people were so poor that in addition he used to go out in the street with a basket every day and collect stray bits of coal that had fallen in the gutter where the coal wagons had delivered fuel. In 1882 Edward Bok began work with Henry Holt and Company. In 1884 he became involved with Charles Scribner's Sons, where he eventually became its advertising manager. From 1884 until 1887 Bok was the editor of The Brooklyn Magazine, and in 1886 he founded the Bok Syndicate Press. After moving to Philadelphia in 1889, he obtained the editorship of Ladies Home Journal when its founder and editor Louisa Knapp Curtis stepped down to a less intense role at the popular, nationally circulated publication. It was published by Cyrus Curtis, who had an established publishing empire that included many newspapers and magazines. In 1896 Bok married Mary L. Curtis, the daughter of Louisa and Cyrus Curtis. She shared her family's interest in music, cultural activities, and philanthropy and was very active in social circles.