Richard Allred

Purify Richard Allred

"Purify gives you a greater appreciation not only for the clean water we enjoy, but also for how the process translates to cleaning up business practices. Soak up Richard Allred's terrific advice-you'll remember it every time you turn on the tap!"

-Harvey Mackay, author of the #1 New York Times best seller Swim With The Sharks Without Being Eaten Alive

"What a great example of how our decisions influence the ripple effect of trust. Purify is not only a memorable title, it's a great mantra for business and life."

-Stephen M. R. Covey, author of the New York Times best seller The Speed of Trust

"Water treatment expert Richard E. Allred has poured an industry's worth of wisdom into Purify, the must-read book for every leader, teacher, and parent who wants to set a good example, make smart decisions, and lead a happy, fulfilling life."

-Carlos Wizard Martins, entrepreneur and author of Awaken the Millionaire Within

Bad Decisions Waste 40 Percent of Our Day. Here's What to Do about It.

In developing nations, 40 percent of drinkable water is lost. Infrastructure breaks. Pipes leak. People cut into water lines to bypass their meters. In our daily lives, we waste 40 percent of our time undoing bad decisions, whether ours or someone else's. Can water conservation best practices teach us how to save time, make better decisions, and live richer lives?

In Purify: What Clean Water Teaches Us about Making Smarter Decisions in Business and in Life, Richard E. Allred taps into a career's worth of adventures, experiences, and lessons, revealing new ways to protect our decision making at work and at home from negative emotions, compromising situations, and unproductive traits. This book will help you:


Become a better leader that people respect. Spend life doing what you love. Advance in your career or industry faster. Work smarter, not harder, and live better. Stress less over tough situations. Invest wisely and get out (or stay out) of debt. Leave work earlier and get home sooner. Get better customers, employees, and friends. Make peace with anyone even when you don't see eye to eye. Set a better routine you can stick with. Build trust in a team, a company, and a marriage. Earn forgiveness when you do make a bad decision.

Purify is decision making made smarter for everyone. Whether you're a student or a seasoned professional, a new parent or a chief executive, you'll be amazed how your attitude, relationships, and finances improve when you purify your decision making with sound judgment, time-tested principles, and proven methods.