Karen A Chase

Brand the Author (Not the Book) Karen A Chase

If you want to write books and publish long-term, you need a written author brand to get your books in front of the right readers. This is the only author branding workbook that uses proven steps to guide you through building your written author brand.

This easy-to-follow (and often fun) step-by-step workbook-developed by an author and branding professional-will help you structure your own written author brand plan.
This workbook will guide you through steps to: Structure realistic hours for writing versus marketingCraft your particular author messageOutline how to connect with your targeted readers betterSelect your author platform tools (digital, social media, and more) Prioritize a plan to build your author platform toolsEstablish standards for your author logo, graphics, and materialsCreate a brand that is unique, consistent, and authentic
At the end of this comprehensive yet simple guide you will have a strategic written author brand plan.

Whether you're about to launch a debut novel, or you have a dozen published books, this workbook will help you stand strong and say, I Am the Boss of My Author Business!
PLUS: You'll also learn: Why branding the author (not the book) will help sell more booksWho handles marketing for authors in order to grow your careerWhy becoming an Author Entrepreneur will help you feel empoweredPublishing-related marketing and branding terms to make marketing easierHow and where authors make money... so you can earn more and do less
Grow your writing career beyond one book. Connect with your unique readers. Develop your author brand, by ORDERING THE BOOK today.
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