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The Marketing Research Playbook: Canadian Perspectives Polina Buchan
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The Marketing Research Playbook: Canadian Perspectives
Polina Buchan
Designed for students in Canadian marketing programs, this practical guide blends theory with real-world case studies and exercises. It covers market research fundamentals while navigating Canada’s unique landscape, cultural diversity, regulatory challenges, and emerging trends like AI and sustainable consumer behavior.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Pendiente de lanzamiento | 31 de octubre de 2026 |
| ISBN13 | 9781773385594 |
| Editores | Canadian Scholars |
| Páginas | 258 |
| Dimensiones | 254 × 203 × 15 mm · 808 g (Peso (estimado)) |
| Lengua | Inglés |
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