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Marketing Fundamentals Risha Khandelwal
Marketing Fundamentals
Risha Khandelwal
Uncover how marketing connects businesses with consumers through value creation, relationship-building, and strategic positioning. Explore market segmentation, consumer behavior, branding, digital trends, and sustainable practices using practical examples and analytical frameworks to drive growth in competitive markets.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 1 de marzo de 2026 |
| ISBN13 | 9781779568700 |
| Editores | Arcler Press |
| Páginas | 234 |
| Dimensiones | 150 × 220 × 10 mm · 470 g (Peso (estimado)) |
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