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Interfirm Business-to-Business Networks: Theory, Strategy, and Behavior - Advances in Business Marketing and Purchasing Arch G. Woodside-Roger Baxter
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Interfirm Business-to-Business Networks: Theory, Strategy, and Behavior - Advances in Business Marketing and Purchasing
Arch G. Woodside-Roger Baxter
The three papers in Volume 17 report new theory and in-depth descriptions of interfirm network behavior. Each paper includes extensive reviews of the relevant literature on interfirm network behavior as well as data analysis using empirical positivistic and/or case study research methods.
496 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 25 de julio de 2011 |
| ISBN13 | 9781780520247 |
| Editores | Emerald Publishing Limited |
| Páginas | 496 |
| Dimensiones | 153 × 235 × 43 mm · 901 g |
| Lengua | Inglés |
| Editor de series | Woodside, Arch G. |
