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Business-to-Business Marketing Management: Strategies, Cases and Solutions - Advances in Business Marketing and Purchasing
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Business-to-Business Marketing Management: Strategies, Cases and Solutions - Advances in Business Marketing and Purchasing
This book provides knowledge and skill-building training exercises in managing marketing decisions in business-to-business (B2B) contexts.
360 pages, Illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 4 de abril de 2012 |
| ISBN13 | 9781780525761 |
| Editores | Emerald Publishing Limited |
| Páginas | 360 |
| Dimensiones | 159 × 236 × 28 mm · 719 g |
| Lengua | Inglés |
| Editor | Glynn, Mark S. |
| Editor | Woodside, Arch G. |
