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Social Media in Strategic Management - Advanced Series in Management Miguel R Olivas Lujan
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Social Media in Strategic Management - Advanced Series in Management
Miguel R Olivas Lujan
Social media are changing the way businesses interact in technology-mediated ways with most of their stakeholders. Conventional wisdom is being challenged and virtual workspaces that had never been conceptualized are opening at blistering speed. This volume identifies and demystifies this set of exciting new family of user-generated content technol
329 pages, Illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 8 de agosto de 2013 |
| ISBN13 | 9781781908983 |
| Editores | Emerald Publishing Limited |
| Páginas | 329 |
| Dimensiones | 170 × 244 × 22 mm · 659 g |
| Lengua | Inglés |
| Editor | Bondarouk, Tanya |
| Editor | Olivas-Lujan, Miguel R. |
