Engaging your Community through Active Strategic Marketing - Terry Kendrick - Libros - Facet Publishing - 9781783303830 - 27 de mayo de 2021
En caso de que portada y título no coincidan, el título será el correcto

Terry Kendrick
Engaging your Community through Active Strategic Marketing 1.º edición

Precio
Mex$ 1.685
sin IVA

Pedido desde almacén remoto

Entrega prevista 24 de sep. - 21 de oct.
Recibe notificaciones sobre nuevos lanzamientos de Terry Kendrick

Nuestros clientes opinan:

Política de devolución de 14 días conforme a la legislación europea de protección de los consumidores
Mejor valorado en Trustpilot
Añadir a tu lista de deseos de iMusic

Aún no valorado

Now more than ever, libraries must find ways to engage with their communities in order to demonstrate the value they create and deliver. Engaging your Community through Active Strategic Marketing is a comprehensive resource that provides an overview of best practice strategic marketing, with advice on how to implement effective marketing activities in libraries and information services with the best chance of success. It takes each element of the strategic marketing domain and outlines both current marketing best practice and its detailed application in the library and information sector. It includes a set of tools and techniques to help reflection and progress towards effective marketing.

Whether it is raising awareness of resources, increasing library use or demonstrating value, this book will help libraries from all sectors achieve their goals, communicate their benefits and present a clear and consistent image.

224 pages

Medios de comunicación Libros     Paperback Book   (Libro con tapa blanda y lomo encolado)
Publicado 27 de mayo de 2021
Fecha de lanzamiento original 2020
ISBN13 9781783303830
Editores Facet Publishing
Páginas 224
Dimensiones 150 × 220 × 10 mm   ·   498 g   (Peso (estimado))
Lengua Inglés  

Más del mismo editor

Ver todo de Terry Kendrick