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Handbook Of Research On Marketing And Corporate Social Responsibility (Research Ronald Paul Hill
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Handbook Of Research On Marketing And Corporate Social Responsibility (Research
Ronald Paul Hill
The strategic importance of Corporate Social Responsibility for both large and small businesses only continues to grow. This Handbook explores the complex relationship between marketing and social responsibility, with a focus on marketing as a driver for CSR initiatives.
432 pages
| Medios de comunicación | Libros Book |
| Publicado | 26 de febrero de 2016 |
| ISBN13 | 9781785368660 |
| Editores | Edward Elgar Publishing Ltd |
| Páginas | 432 |
| Dimensiones | 156 × 234 × 23 mm · 670 g |
| Lengua | Inglés |
| Editor | Hill, Ronald Paul |
| Editor | Langan, Ryan |
