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Sport Business in Leading Economies James J Zhang
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Sport Business in Leading Economies
James J Zhang
From a renowned group of international scholars, this new work examines how leading economic countries use sport business to drive and further economic development by raising brand awareness (country as a brand), transforming lagging communities, and enhancing travel and tourism in the country.
380 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 4 de diciembre de 2017 |
| ISBN13 | 9781787435643 |
| Editores | Emerald Publishing Limited |
| Páginas | 544 |
| Dimensiones | 160 × 233 × 33 mm · 927 g |
| Lengua | Inglés |
| Editor | Huang, Professor Haiyan (Shanghai University of Sport, China) |
| Editor | Nauright, Professor John (University of North Texas, USA) |
| Editor | Zhang, Professor James J. (University of Georgia, USA) |
