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SMASH: Using Market Shaping to Design New Strategies for Innovation, Value Creation, and Growth Nenonen, Suvi (University of Auckland Business School, New Zealand)
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SMASH: Using Market Shaping to Design New Strategies for Innovation, Value Creation, and Growth
Nenonen, Suvi (University of Auckland Business School, New Zealand)
Market shaping is a powerful strategy that unleashes value gains from greater market size, efficiency and profitability. This book, written by experts in the field, presents a universal, teachable, and actionable framework for understanding and shapingmarkets.
320 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 5 de febrero de 2018 |
| ISBN13 | 9781787437982 |
| Editores | Emerald Publishing Limited |
| Páginas | 320 |
| Dimensiones | 166 × 233 × 24 mm · 638 g |
| Lengua | Inglés |
