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Organizing Marketing and Sales: Mastering Contemporary B2B Challenges Andersson Per
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Organizing Marketing and Sales: Mastering Contemporary B2B Challenges
Andersson Per
Organizing Marketing and Sales offers case studies to demonstrate in detail the kinds of challenges faced by multinational, multiproduct firms. It also draws upon theoretical perspectives in order to examine contemporary challenges in marketing and sales organization.
368 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 15 de mayo de 2020 |
| ISBN13 | 9781787549715 |
| Editores | Emerald Publishing Limited |
| Páginas | 368 |
| Dimensiones | 238 × 165 × 30 mm · 606 g |
| Lengua | Inglés |
| Editor | Andersson, Per (Stockholm School of Economics, Sweden) |
| Editor | Axelsson, Bjorn (Stockholm School of Economics, Sweden) |
| Editor | Rosenqvist, Christopher (Stockholm School of Economics, Sweden) |
