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Entrepreneurial Marketing: A Practical Managerial Approach Robert D. Hisrich
Entrepreneurial Marketing: A Practical Managerial Approach
Robert D. Hisrich
The authors build a comprehensive, state-of-the-art picture of entrepreneurial marketing issues, providing major theoretical and empirical evidence that offers a clear, concise view of entrepreneurial marketing. and competing successfully in the domestic and global markets through implementing a sound marketing plan.
224 pages
| Medios de comunicación | Libros Book |
| Publicado | 26 de octubre de 2018 |
| ISBN13 | 9781788111317 |
| Editores | Edward Elgar Publishing Ltd |
| Páginas | 224 |
| Dimensiones | 156 × 234 × 18 mm · 480 g |
| Lengua | Inglés |