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Brand Elevation: Lessons in Ueber-Branding
Wolfgang Schaefer
Put brand theory into action and learn from the strategies and expertise of luxury organizations, to understand why certain brands become stellar prestige brands.
288 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 3 de enero de 2021 |
| ISBN13 | 9781789664669 |
| Editores | Kogan Page Ltd |
| Páginas | 304 |
| Dimensiones | 233 × 157 × 22 mm · 518 g |
| Lengua | Inglés |
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