M a "mike" Morales

The Big Business of Kosher Tequila M a "mike" Morales

Not all tequilas are created equal. An urgent text message about Kosher tequilas from an agave beverage manager at a thriving new bar in New York City, and the resulting questions raised from research into this misunderstood market from all points--tequila and mezcal brand owners, consumers, and rabbinical representatives of the Jewish faith--prompted me to finally discuss the positive, often flawed, and vastly under served kosher tequila and mezcal segments of the market.