Rashain Perera

The PESTLE Analysis Rashain Perera

The PESTLE Analysis is used as a tool of situational analysis for business evaluation purposes and is one of the most used models in the evaluation of the external business environment that is highly dynamic. The PESTLE Model gives a comprehensive outlook on the external business environment that the business operates and is a critical model that can be used to come up with a wide range of strategies related to different functions of the business for improvements. Moreover, it can be used to analyze the opportunities and threats thereby capitalize on the opportunities to drive competitive advantage for a better strategic position within the industry.