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Marketing Metrics: A Guide to Measuring Marketing Performance for Decision-Making Donald Roy
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Marketing Metrics: A Guide to Measuring Marketing Performance for Decision-Making
Donald Roy
Provides students with the skills and strategies they need to effectively assess the efficacy of marketing initiatives. With this knowledge, future marketers are well-equipped to speak to impact of marketing activities, make recommendations, and influence the trajectory of business decisions within their company or organisation.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 8 de agosto de 2023 |
| ISBN13 | 9781793538321 |
| Editores | Cognella, Inc |
| Páginas | 232 |
| Dimensiones | 150 × 220 × 10 mm · 467 g |
| Lengua | Inglés |
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