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Research Perspectives on Social Media Influencers and Brand Communication
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Research Perspectives on Social Media Influencers and Brand Communication
This book examines social media influencers as brand communicators. Each chapter represents a unique theoretical and methodological approach to examining the emergence of the growing legitimacy of influencer brand communication from a variety of perspectives and contexts.
208 pages, Illustrations, unspecified; Tables; Halftones, Black & White including Black & White Phot
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 18 de agosto de 2022 |
| ISBN13 | 9781793613639 |
| Editores | Bloomsbury Publishing Plc |
| Páginas | 208 |
| Dimensiones | 152 × 228 × 14 mm · 312 g |
| Lengua | Inglés |
| Editor | Watkins, Brandi |
