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Localizing Global Marketing Strategies: Emerging Research and Opportunities Janell NaKia Harvey
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Localizing Global Marketing Strategies: Emerging Research and Opportunities
Janell NaKia Harvey
Presents innovative research on trends and strategies that are necessary to ensure the success of global marketing and identify the means of global market entry. The book highlights a range of topics, including branding, consumer management, and joint ventures.
140 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 25 de octubre de 2019 |
| ISBN13 | 9781799809579 |
| Editores | Business Science Reference |
| Páginas | 140 |
| Dimensiones | 150 × 220 × 20 mm · 517 g |
| Lengua | Inglés |
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