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Trends and Issues in International Planning for Businesses
Trends and Issues in International Planning for Businesses
Focuses on key external and internal factors that enable or disable the creation and enhancement of success opportunities for firms that wish to expand internationally. The book features research on a range of topics, including cultural norms, international trade, and global marketing.
270 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 16 de junio de 2020 |
| ISBN13 | 9781799825487 |
| Editores | IGI Global |
| Páginas | 270 |
| Dimensiones | 150 × 220 × 10 mm · 444 g |
| Lengua | Inglés |
| Editor | Adekunle, Babayemi |
| Editor | Alharahsheh, Husam Helmi |
| Editor | Pius, Abraham |
