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Digital Marketing Strategies and Models for Competitive Business
Digital Marketing Strategies and Models for Competitive Business
Presents innovative research that seeks to connect theory with application, identifying best practices over digital marketing to business purposes. The book features coverage of a wide range topics, including consumer analysis, search engine marketing, and marketing communications.
300 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 27 de marzo de 2020 |
| ISBN13 | 9781799829638 |
| Editores | IGI Global |
| Páginas | 300 |
| Dimensiones | 150 × 220 × 20 mm · 680 g |
| Lengua | Inglés |
| Editor | Guarda, Teresa |
| Editor | Pinto, Filipe Mota |
