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New Techniques for Brand Management in the Healthcare Sector
New Techniques for Brand Management in the Healthcare Sector
Explores the diffusion of new marketing knowledge, tendencies, and qualitative and quantitative methods for brand management in the private, public, and social health sectors and examines the movement from healthcare as a priceless commodity to one that can be, and is, commodified.
268 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 29 de enero de 2021 |
| ISBN13 | 9781799830351 |
| Editores | IGI Global |
| Páginas | 268 |
| Dimensiones | 150 × 220 × 10 mm · 625 g |
| Lengua | Inglés |
| Editor | Borges, Ana Pinto |
| Editor | Rodrigues, Paula |