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Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing Amandeep Singh
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Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing
Amandeep Singh
Explores big data in terms of digital marketing for meaningful analysis of information that can improve marketing strategies using the latest digital techniques. The book covers a range of marketing topics, including search engine marketing, consumer behaviour, social media marketing, online advertising, and how they interact with big data.
340 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 18 de junio de 2021 |
| ISBN13 | 9781799872320 |
| Editores | IGI Global |
| Páginas | 340 |
| Dimensiones | 150 × 220 × 10 mm · 589 g |
| Lengua | Inglés |
| Editor | Singh, Amandeep |
