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Planning and Managing the Experience Economy in Tourism Carlos Costa-Zelia Breda-Rui Augusto Da Costa-Fili
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Planning and Managing the Experience Economy in Tourism
Carlos Costa-Zelia Breda-Rui Augusto Da Costa-Fili
Presents research on tourism experience and investigates how tourism experiences can create and increase tourism competitiveness. The book explores how the experience concept has evolved in the last decade, alongside the needs and motivations of consumers, and how it can be conceptualized, designed, managed, and implemented.
315 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 3 de diciembre de 2021 |
| ISBN13 | 9781799887768 |
| Editores | IGI Global |
| Páginas | 315 |
| Dimensiones | 430 × 284 × 29 mm · 1,01 kg |
| Lengua | Inglés |
| Editor | Brandao, Filipa |
| Editor | Breda, Zelia |
| Editor | Costa, Carlos |
| Editor | Costa, Rui Augusto da |
