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The Global Private Health & Fitness Business: A Marketing Perspective Jeronimo Garcia-Fernandez-Pablo Galvez-Ruiz
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The Global Private Health & Fitness Business: A Marketing Perspective
Jeronimo Garcia-Fernandez-Pablo Galvez-Ruiz
The Global Private Health & Fitness Business shows the globalization of the health and fitness industry, and its different forms of management according to different countries, the objective being to show the various business models in the fitness industry in seventeen countries around the world and explore their methods of marketing.
236 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 15 de abril de 2021 |
| ISBN13 | 9781800438514 |
| Editores | Emerald Publishing Limited |
| Páginas | 216 |
| Dimensiones | 237 × 160 × 18 mm · 471 g |
| Lengua | Inglés |
| Editor | Garcia-Fernandez, Jeronimo (University of Seville, Spain) |
| Editor | Ruiz, Pablo Galvez (BeOne Fitness & Sports, Spain) |
