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Beyond the Screen: How Immersive Technologies Are Reshaping Marketing
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Beyond the Screen: How Immersive Technologies Are Reshaping Marketing
Beyond the Screen explores how virtual reality, augmented reality, and the metaverse, transform brand strategy by redefining consumer engagement through multi-sensory, participatory experiences across virtual and hybrid environments.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Pendiente de lanzamiento | 17 de marzo de 2027 |
| ISBN13 | 9781807911096 |
| Editores | Emerald Publishing Limited |
| Páginas | 320 |
| Dimensiones | 150 × 220 × 20 mm · 513 g (Peso (estimado)) |
| Editor | Nguyen, Mai (Griffith University, Australia) |
| Editor | Zhang, Yunen (Singapore University of Social Sciences, Singapore) |
